The problem:

Selling itself is changing. The whole business environment is more dynamic. We have many new products or services on the market and competition is bigger, harder, and stronger day-by-day.

Your customers are better informed and prepared. They know more about you and your products then you will expect. They are more educated; they are searching for information by themselves; and they are looking to providers to understand the buyer’s situation, needs and business.

Sales cannot continue to resolve twenty-first century situations in the business world using last-century tips and tricks. Tomorrow’s sales challenges cannot be met using last-century’s understandings and strategies. Those skills and information are not wrong; they are simply incomplete for today’s market.

The solution:

There is a need from sales professionals to be more educated, more sophisticated and more tuned to customer needs. The 21st Century changes the rules of engagement. New knowledge is needed and also a new set of tools to help you in your search for your next customer.

One of the most important things for buyers is to have a feeling that a sales person understands their position and needs. With trigger events you will be there, easier and faster than anyone else.

Discovering customer’s needs in today’s world is a very valuable tool and it makes a huge difference with your customers, showing them that you understand them and you are qualified to get their business.

With trigger events you will be better prepared for challenges that customers are putting in front of us each day. You will be equipped with a completely new set of tools needed to recognize who could be (and should be) on the market today for your product or services, giving you the better understanding where you should focus your selling activities.

What will you learn from this workshop?

• What is the Holy Grail of Sales and how can YOU use it to sell more
• How can you KNOW where to focus your selling activities right now
• Where and how can you find customers who are in the market TODAY
• How can you be in front of your customers at the exact time when they are in the market
• What is the curse of the sales job and how can you overcome it
• How can you use online and offline resources of trigger events to close more sales today
• Why it is not enough to simply know how to sell; why do you have to deeply understand how your customers buy
• How can you easily differentiate prospects from suspects, save your time and sell more today
• How can you find the perfect timing to contact your prospects and sell
• What is the importance of uncovering customers’ needs and wants before you speak with them
• How can you win the deal and not even touch the topic of discounting of your product or service
• How can you make customers realize that they are on the market with trigger events happening

By learning where to find and how to use trigger events, calls you will make in the future will never ever be cold!

What is included?

- Instruction by the author
- Small interactive classes
- Specialized manual and course materials
- Personalized certificate of completion

Registration options:

1. Click HERE to fill the form.

2. Visit http://triggereventstoronto.eventbrite.com to register and pay online

3. To register by phone call us at 416-840-4982 OR 1-866-876-4761

4. Send us an email: registration@scienceandartofselling.com

Customer Support Hours are 9:00 AM to 5:00 PM EST Monday through Friday.

Cancellation policy

Cancellation requests must be submitted via email to registration@scienceandartofselling.com. No refunds or credits will be issued for cancellation requests received with less than five business days notice, and the participant will be assessed the full fee.

Substitution of one participant for another for a specific seminar or workshop will be accepted with notice at least two business days prior to the beginning of the seminar or workshop. Substitution requests must be submitted via email to registration@scienceandartofselling.com. No substitution requests will be made for requests received with less than two business days notice.

Seminar or workshop may be rescheduled without penalty by providing The Science and Art of Selling notice at least five business days prior to the scheduled start date of the seminar. Reschedules will be based on availability. Reschedule requests must be submitted via email to registration@scienceandartofselling.com. No seminar or workshop reschedules will be made for requests received with less than five business days notice, and the participant will be assessed the full fee.